McSweeney- Awards

Ottawa Business Achievement Award

Challenge:Image of Ottawa Business Achievement Award

In October 2010, McSweeney & Associates was nominated by Nicholas Newton, Chartered Accountant, for Professional Services Business of the Year for the 2010 Ottawa Chamber Business Achievement Awards. The OBAAs celebrate innovative, ethical and prosperous business in Ottawa. Each year, hundreds of companies are nominated for OBAAs on the strength of their contributions to the city's economy. Winners demonstrate innovation, drive, creativity and a passion for doing business here.


McSweeney & Associates had to validate the nomination, in writing, to the Ottawa Chamber of Commerce, specifically addressing their strengths in the following areas:

  • Business Growth - Sales, Profitability, Expansion
  • Job Creation/Employee Relations
  • Customer Service/Quality
  • Innovation/Research & Development
  • Community/Charitable InvolvementEnvironmental Responsibility and Sustainability.


McSweeney & Associates was awarded the Silver Medal for Professional Services at the Ottawa Business Achievement Awards (OBAAs). "It was an honour to receive the Silver Medal in the Professional Services of the Year category at the OBAAs this year," said Eric McSweeney, President, McSweeney & Associates. "The award recognizes our team's dedication to our mission, which is to inspire our clients to create communities that are economically sustainable and sensitive to cultural, environmental and social needs."

"McSweeney & Associates showed us the business growth, employee savvy, customer service, innovation, community involvement and environmental responsibility to merit this award," said Eric Kelly, former Executive Director, Ottawa Chamber of Commerce. "We congratulate McSweeney & Associates on its achievement."


Target Market Study: Analysis and Competitive Positioning for the Quinte Economic Development Commission 


Quinte Economic Development Commission (EDC) asked McSweeney & Associates to produce a Target Market Study that would identify industry sectors offering the best prospects. The Commission also asked for marketing collateral designs for each target industry.


Produced in partnership with TD Graham + Associates, the Study included an economic base analysis, a labour force analysis, a competitive positioning analysis, documentation of local workforce development capabilities and a SWOT analysis. It employed economic and export forecast analyses to review target sectors, industries and markets. The Study identified food processing, particularly prepared cereals, as the highest priority target industry. It included marketing analysis and plans for target markets and sectors.


Within a year of completing the Study, Kellogg's announced plans to build its first new plant in 20 years, a $100-million investment, in Belleville, Ontario. This was an outcome of marketing by Quinte EDC and the City of Belleville. The Study won a national award from the Economic Developers Association of Canada (EDAC) and was an Economic Developers Council of Ontario (EDCO) marketing awards finalist.


Dryden Tourism Strategy, Marketing Strategy and Marketing Collateral


Dryden lacked a tourism strategy at a time when a critical visitor source - U.S. hunters and fishers?failed to return, due to new U.S. border policies. Not accepting the outcome of the border policies, tourism operators resisted change.


McSweeney & Associates' significant market research on outdoor tourism trends revealed new markets for Dryden's outdoor product offering. The research led Dryden to hold workshops to educate and inspire operators about the new opportunities. A marketing plan was also developed.


The research led to a strategy and implementation plan, and a new marketing strategy and collateral. These have helped some tourism operators reach for new opportunities - and many are beginning to adjust their product offering to suit the new target markets. This work recently won a national EDAC award. Dryden recently launched a new tourism website.


Ontario East Economic Development Commission: Tourism Investment Pre-Feasibility Assessment: A Community Workbook


Ontario East Economic Development Commission (OEEDC) wanted to strengthen the abilities of its member communities to attract tourism investment. That meant developing a method they could use to assess the feasibility of a tourism investment idea without engaging a consultant - and to develop the idea to the point at which it could be marketed.


McSweeney & Associates researched self-guided workbooks and tourism investment analysis, and developed a Community Workbook in consultation with OEEDC Tourism Investment Sector Team and Ontario's Ministry of Tourism. The self-guided Community Workbook helps OEEDC member communities gauge the pre-feasibility of tourism capital investments.


For its proven user-friendliness and self-assessment strengths, the Community Workbook recently won an EDCO Marketing Award.