" I would like to thank McSweeney & Associates for the development of a Market Feasibility Study for Trent Hills. The study has created a guiding document for our Economic Development Committee and highlighted key opportunities to create focus for our resources and efforts."

Brenda Otto, Community Development Officer, Municipality of Trent Hills

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Our Mission & Approach

Superior outcomes, greater impacts, and positive experiences result from consulting assignments completed by McSweeney & Associates.

Superior outcomes:

Outcomes are the direct and immediate benefits that accrue from utilization of our consulting deliverables. Clients achieve superior outcomes because we define what outcomes the Client wishes to achieve in advance of starting work.
Outcome: the attraction or expansion of businesses as a result of implementing an economic development strategy.

Greater impacts:

Impacts are the indirect benefits of utilizing our consulting deliverables. Clients achieve greater impacts because we assist the Client in identifying the impacts that would be desirable to achieve.
Impact: the creation of new high-paying jobs as a result of implementing an economic development strategy.

Positive experiences:

Positive Experiences result from the confidence gained by the client through direct involvement with the consulting assignment and through knowledge transfer from highly experienced and mature consultants.
Positive experience: "In all cases and without exception, McSweeney & Associates has delivered research, market analysis and strategic advice that has been very meaningful and immediately useful.” -Susan R. Ellis B.A., B.Ed., Cert. Ec. D., Cert. BREI

Our Approach:

We pride ourselves on building strong, long-term relationships with our clients. The skills and experience of our team of professionals provides us with the ability to develop and implement comprehensive, customized, and attainable solutions that exceed our customer's needs by:

• Understanding the client’s view of success – of project deliverables, of outcomes, and of impacts. 
• Clearly defining achievable and measurable deliverables.
• Providing creative and innovative solutions while being flexible and responsive to the client’s changing needs.
• Delivering practical guidance, assistance and results through effective project management and quality assurance.
• Building trust in the client relationship, delivering results, and exceeding client expectations.
• Utilizing participatory learning to transfer skills and knowledge for a sustainable benefit to clients.  With this approach, we assist clients in creating innovative solutions to their unique issues, thereby maximizing the return on the consulting investment.
• Deploying only highly experienced and mature consultants with real life management experience on a project team basis.
• Providing service only when we can create value for the client.  Acting with integrity and in the client’s best interest is also in our long-term interest.
• Expanding our resources to meet client needs through strong partner, associate, and consortium relationships.