Mobile devices will drive decisions anywhere, anytime, and all the time.
Gartner Group recently stated that in 2013, total shipments of all IT devices will rise 5.9% to 2.32 billion units. But the makeup of those shipments has changed dramatically in recent years. In 2013, Gartner estimates 1.8 billion smartphones will ship – 6 times the number of PCs! Tablet shipments are far behind at only 184 million units, but that is up 53% over 2012.
"Consumers want anytime-anywhere computing that allows them to consume and create content with ease, but also share and access that content from a different portfolio of products,” according to Carolina Milanesi, vice president at Gartner. "Mobility is paramount in both mature and emerging markets.”
There are approximately 900,000 apps for both Android and for iOS (Apple iPhone and iPad Operating System) for these portable, less expensive, but powerful mobile devices - so they can do a bunch of stuff, but what does that mean for businesses, and you, the economic developer?
One example of how this trend impacts business, involves the use of location services on the devices. GIS enabled devices show businesses, events and attractions in the immediate vicinity. So, tourists (and residents) can find attractions' open and closing times, find restaurant ratings for eateries close by, review menus, get directions, report potholes along the way, pay using their smartphone, and post a review of their experience afterwards.
From the economic development perspective, we know that your community gets checked out online by site selection professionals - more and more, that will be on a mobile device. This raises several considerations. Do you have a mobile version of your website? Have you read your 400 word webpages on a mobile device? Are the facts quick and easy to find? Can your contact information be found, with clickable phone and email access?
Take a few minutes, put yourself in the mind frame of a site selector, and check your economic development web presence on your mobile device.
By Richard Woolridge and Eric McSweeney
Currently an Assistant Professor of Management Information Systems at the University of Arkansas at Little Rock. Previously, twenty years in industry as an entrepreneur, consultant, process developer, project leader, information architect, teacher, developer, and innovator.