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McSweeney Thought Leadership Knowledge Sharing

Over the past year, McSweeney consultants have successfully delivered their economic development and investment attraction insights about a dozen times across Canada. The innovative presentation entitled Formula for Economic Development Success is popular for its simple and graphical exploration of economic development activities and their relationships. It is frequently presented on its own, as at the Economic Developers Association of Canada plenary session, or University of Waterloo economic development Year 1 or 2 programs. It also helps support a deeper exploration of investment readiness such as at the University of Waterloo Investment Readiness seminars, and the investment readiness training/programs of Counties and municipalities.  

In the past year, four interactive hands-on workshops were designed and delivered for the Ministry of Tourism (Ontario). The workshops provided guidance, templates, and pitch delivery practice for participants, building their capacity to successfully pitch tourism investment opportunities. Reviews of the workshops were very successful, and have resulted in requests from both the Ministry and participants to repeat the workshops – and municipalities successfully attracting new investment!

Your presentation was awesome.  People * Process = Success. The Formula for Economic Development Success that you presented is in my opinion the perfect template for any EDO to follow.  I truly wish I had seen your presentation when I started my position as an EDO. I would recommend all EDOs, staff and Council see this presentation.

Andrew Kenny, Entrepreneurship Development Coordinator, Township of Whitewater Region