POSTED | September 11, 2018
McSweeney Client wins EDAC Award!
Town of Renfrew Community Profile wins an EDAC National Marketing Award!
Today, the Town of Renfrew has won a national marketing award for its publication – Town of Renfrew Community Profile 2018.
Victoria Thomas, of the Town of Renfrew’s Economic Development and Tourism Committee, accepted the award at the Economic Development Association of Canada (EDAC) conference in Fredericton, New Brunswick on September 11, 2018 in front of approximately 300 peer municipalities. This national award of excellence is the first award that the Town of Renfrew has received by EDAC. The award is for ‘Single Publication – 4 or more pages’ used to attract business investment, tourism, or to promote use of services.’
Mayor Don Eady states that “we are extremely pleased to receive this marketing award from EDAC. Our strong relationship with McSweeney and Associates in this project has resulted in national recognition for the Town of Renfrew. This is a profile unlike any other in that not only illustrates up-to-date information sought after by investors but it is professionally designed so that it can also be used as one of the tools in the Town’s Investment Attraction tool box.”
Community profiles are historically information documents that provide details of the community including statistics and data on population, labour force, utility rates, government support, major employers, recreation, education – all the information required by an investor or site selector to make an informed decision based on the community and its assets.
Renfrew’s Economic Development & Tourism Committee shows commitment to economic development and bringing investment to the Town and demonstrating their progressive programming by requesting this profile to be uniquely theirs.
McSweeney and Associates was hired to work with Renfrew Town staff to create a Community Profile – one with a new approach to the standard. With budget for only one promotional piece, it needed to be used for both a data driven information piece and a visually appealing marketing tool.
The profile has had great feedback as Amanda Charania, Communications Coordinator from the Town of Carleton Place commented “Stumbled across Renfrew’s Community Profile and called them to tell them how STUNNING it was and to find out who in the world made something so beautiful”.
The Renfrew Community Profile can be found on the Town’s website. Contact: