Strategic Alliances
McSweeney & Associates enters new strategic alliances with award-winning marketing companies
To prepare economic development clients to attract investments, McSweeney & Associates has entered into strategic alliances with TD Graham + Associates and OSM Networks Inc.
"The new alliances complement our strategic development strengths," says Eric McSweeney, President, McSweeney & Associates. "Our clients can now request investment readiness assessments, marketing strategies and marketing program materials, including specialized web sites that can help a municipality capitalize on an economic development campaign."
"From the process standpoint", continues Mr. McSweeney, "our clients gain a single point of contact and control - and the clear-cut time and effort saving advantages of a centrally coordinated project. Initial briefings need to take place only once. And the marketing materials hold true to their strategic underpinnings because McSweeney & Associates directs the work."
The new collaborative alliances formalize long-standing working relationships between the three award-winning firms. TD Graham + Associates and OSM Networks brings considerable experience with economic development projects to the strategic alliance, including working with McSweeney & Associates on large projects in Eastern and Southern Ontario.
Awards won by the companies include:
- EDAC Marketing Canada Awards (multiple)
- EDCO Ontario Economic Development Awards (multiple)
- Canadian Direct Marketing Association
- Ontario Provincial Planners Institutue
- B.I.D. (Business Initiatives Direction) Gold in International Quality Award (TQM)
- Golden Web Award: five consecutive years
- Canadian Web Award
- Business of the Year: Prince Edward County