McSweeney- Who We Are

The McSweeney Team

Eric McSweeney, BA, EcD(F), CCIM, ALC, CMC

Eric is an Economic Development and Management Consultant whose skills, practical guidance and results-oriented approach have helped municipal clients in Canada and Europe develop innovative economic development solutions. He has coordinated or lectured at University of Waterloo economic development program seminars on planning, property development and the local economy. He is a trained facilitator and a trainer in economic development, process facilitation and strategic economic planning. Read more about Eric McSweeney.

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  Ian Duff, B.S.Sc., M.U.R.P., EcD., CEcD

Ian, Vice-President of Consulting, has worked in the public and private sectors developing specialized skills in urban and rural economic development, investment readiness, land use planning, public private partnerships, corporate marketing and government service delivery. He has prepared community and economic development strategies for rural communities across Ontario, Nova Scotia and Alberta. Ian is a certified Economic Development Professional through both EDAC and IEDC and holds a Bachelor of Social Science degree along with a Masters of Urban and Rural Planning and a Masters Certificate in Municipal Leadership. Originally from Pembroke, in the Ottawa Valley, Ian has a strong connection with rural communities and small towns and has an excellent grasp of current rural issues and challenges. An avid skier and water sports enthusiast, he lives in Ottawa with his wife and three children.

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Nancy Johnston, B.A., MAES, EcD., C.EcD

Nancy, Senior Economic Development Consultant, is a highly skilled economic development professional with close to 30 years of experience. Nancy is familiar with the nuances of the municipal process and has a comprehensive understanding of municipal government in both large and small communities. She achieved increased levels of seniority while in the public sector and specialized in branding, marketing and communications; business attraction and retention; Foreign Direct Investment; community development; film attraction; and economic partnerships. Nancy has managed Business Improvement Areas and was instrumental in shaping the first Downtown Development Corporation in Ontario, working with provincial staff and municipal representatives to develop a special policy. Nancy recently completed her Master of Applied Environmental Studies in Local Economic Development at the University of Waterloo. She has a Bachelor of Arts in Geography and is a Certified Economic Developer through EDAC.  Nancy is delighted to be back in Ottawa and is taking advantage of the skiing, skating, biking and hiking opportunities found in the area. . 

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Photo of Juliana Serje Juliana Serje, B.A. (Hons.), MSc.

Juliana, Data, Information and Communications Specialist, has academic research experience in economics analysis as well as professional experience with microeconomic analysis and statistics. Juliana’s area of expertise for the firm includes the analysis and presentation of data, trends, industry sector information, economic programs and socio-economic material. With a background and experience in economic research and analysis, she is responsible for developing, coordinating and implementing all research aspects of our consulting assignments. Juliana holds a B.A. and an MSc. in Economics. Having a passion for sports, Juliana enjoys swimming, soccer, biking and snowboarding. Originally from Colombia, she also enjoys the local culture, dining and outdoor activities that Ottawa has to offer. 

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Photo of Shawna Lawson Shawna Lawson, B. Comm, MSc (Planning), EcD

Shawna brings over 25 years of economic and business development experience in Alberta, Ontario and overseas (UK and Southeast Asia). She has a proven track record of bringing public and private sector interests together for successful results and project management of complex projects involving several, often conflicting, stakeholders. Over the past few years, Shawna has worked with several struggling small-sized communities to diversify their economy and downtowns as well as develop their image, all while building their internal capacity to carry on development on their own – using tools such as BR+E, Downtown Revitalization, Investment Attraction and data-based strategic planning.  

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Art Lawson, BSc, MSc, EcD

While with the government of Ontario, Art pioneered the development and implementation of a number of economic development tools for communities, including BR+E, Downtown Revitalization and Economic Analysis.  He also brings a great depth of experience in evidence-based planning - a formula of ‘reality meets aspiration’ for planning and enabling successful implementation of initiatives for businesses and communities. Art has served as the General Manager of the South Central Ontario Economic Development (SCOR) Corporation (former tobacco region) with a focus on economic diversification, capacity building, foreign investment attraction and is in the process of establishing SCOR as an official Foreign Trade Zone.

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